Linda Yaccarino Takes Over as Twitter CEO, Replacing Elon Musk
The embattled social media site Twitter's new CEO, Linda Yaccarino, began her duties sooner than anticipated.
The company's former head of advertising, A few days after Twitter lost its second head of trust and safety, Ms, Yaccarino joined the platform.
Although Elon Musk had stated on May 12 that his replacement will start in six weeks, it now seems that the time has been pushed up.
Additionally, Twitter disclosed that it has hired Joe Benarroch from NBCUniversal.
At the major media company, Mr. Benarroch served as senior vice president of partnerships, advertising, and communications.
He also spent some time working with Meta, the organization that created Facebook and Instagram. He will concentrate on business operations at Twitter.
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Mr. Musk has stated his intention to continue working for the company.
Last year, Twitter's millionaire founder announced that he would step down as CEO once he found "someone foolish enough to take the job."
Following a Twitter poll in which Mr. Musk asked followers if they thought he should step down, 57.5% of respondents said yes.
Mr. Benarroch was welcomed by Ms. Yaccarino to Twitter, a social media platform with a bird as its emblem.
"Welcome to the flock, @benarroch_joe," she tweeted. between one bird and the next.
I'm excited to bring my skills to Twitter, he stated, and to work with everyone to create Twitter 2.0 as a team.
The platform, which has had trouble turning a profit, will have its commercial operations managed by Ms. Yaccarino, 60.
Since purchasing Twitter, Mr. Musk has eliminated 75% of its staff, including teams responsible for monitoring abuse, and altered how the business confirms legitimate accounts.
Advertisers, however, have departed in great numbers.
Ms. Yaccarino is recognized for guiding NBCUniversal through the turmoil brought on by technological companies.
In her previous position, she restructured the company's ad sales division, pushed for the release of Peacock, an ad-supported streaming service, in 2020, and spearheaded discussions about data gaps as viewers went online.
Late last week, rumors about the resignation of Mr. Musk's second choice for trust and safety at Twitter began to circulate.
Ella Irwin succeeded retiring CEO Yoel Roth in November 2022, a month after Elon Musk took over the company.
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The head of trust and safety is in charge of content monitoring, a topic that has drawn attention since Mr. Musk seized leadership of the business.
Unknown factors may have led to Ms. Irwin's departure. It did come a day after Mr. Musk openly criticized a Twitter content control choice.
Elon Musk is under pressure to find a new CEO and focus on his other businesses, such as electric vehicle manufacturer Tesla and rocket firm SpaceX, after spending $44 billion (£35.4 billion) to purchase Twitter.
He will keep his position as executive chairman and CTO of Twitter.
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