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Most Used Social Networks in the world In 2024

Most Used Social Networks in the world In 2024

Social networks are an essential part of the daily lives of millions of people. With 3,049 million users, Facebook is the most-used social network in the world in 2024, but each platform is unique. Keep reading to discover which are the most popular social networks in Mexico and the world, their characteristics, and how to use them in your company's digital marketing strategies.

Most used social networks in the world

The most used social networks in the world, according to Data Reports reports as of January 2024, are these:
  • Facebook
  • Youtube
  • WhatsApp
  • Instagram
  • TikTok
  • WeChat
  • Facebook Messenger
  • Linkedin

Use of social networks: highlights

These are some of the most relevant points about the most popular social networks around the world:
  • With 3,049 million users, Facebook is the most popular social network in the world.
  • The number of monthly TikTok users grew 28.2% from July 2023 to January 2024.
  • The number of social network users increased from 1,482 million in 2012 to 4,888 million in 2023 (Kepios, 2023).
  • 60.6% of the world's population uses social networks (Kepios, 2023).
  • People use an average of 6.7 social networks each month (Kepios, 2023).
  • People spend an average of 2 hours and 26 minutes a day on social networks (Kepios, 2023).
  • The use of social networks represents 35.2% of the time users spend online (GWI, 2021).

Advantages of social networks for your Company or business

The use of social networks as a communication and sales channel has great benefits. They can be very useful both for the commercial strategies of your company or business, as well as for more operational tasks. Some of the main advantages why you should incorporate them into your marketing strategy are:

1. Increase your brand presence

Informal communities permit you to expand the openness of your items, administrations, and business picture to your devotees, using your natural distributions. They are likewise the best channel to advance yourself and arrive at your objective market in a zeroed-in manner through very much-sectioned publicizing efforts. Thus, whether free or paid, a very arranged virtual entertainment procedure will assist you with remaining on top of your psyche with your current and likely clients.

2. Communicate more closely

Online entertainment goes past selling. It is likewise a space to convey all the more rapidly and nonchalantly with your clients. Peruse and break down their reaction to your missions and day-to-day posts. Is it true that you are impacting them? Is it true that they are getting audits (positive and negative)? The legitimate utilization of these channels permits you to straightforwardly grasp the worries, questions, and input that your shoppers have. Utilize this for your potential benefit and reinforce your offer.

3. Generate social proof

On the off chance that you believe your possibilities should appropriately travel through your deals pipe, it is fundamental to construct trust. Furthermore, have confidence that to do so they will survey your audits and feelings on Google Guides and your profiles. Your potential clients need to know the number of individuals who follow you or like your posts. They need to see what sort of remarks and surveys your advanced profiles have and whether you are dependable. So work on the quality and amount of your substance with suitable computerized apparatuses. Fabricate a strong standing and welcome your clients to reaffirm it when they visit your interpersonal organizations.

4. Establish yourself as a leader in your industry

Your virtual entertainment posts are an ideal and prudent method for showing your guests your space and skill in your industry. Produce content that instructs and gives worth to your perusers. Make functional aides, distribute an instructional exercise, and offer tips that main specialists like those in your organization can be aware of. On the off chance that you now and again post down-to-earth and unique guidance, your potential clients will consider you to be a definitive voice in your field. Create the substance inside, or on the other hand, if you employ a showcasing office, ensure you work together and endorse all distributions.

5. Bring more traffic to your website

Your most important digital marketing asset is and will be your website. The reason? You are the owner of your content 100%, contrary to social networks where algorithms regulate what you can or cannot publish. Do you want to expand more details about a promotion? Post a 2-minute video about a highly specialized product. Use your posts and campaigns on social platforms and direct your leads to your website where you have total control over what happens.

6. Boost your SEO

Web situating, Website optimization, or site improvement, is the methodology that permits you to carry your site to the highest point of Google naturally, or at least, without paying for promotions. Even though your presence on interpersonal organizations doesn't straightforwardly affect Search engine optimization, it creates brand presence and directs people to your site (past point). Whether you create your web content in-house or recruit a Search engine optimization office, ensure those clients live it up by perusing your website and having a decent encounter on each visit. This way your rankings look through on Google, Bing, and Hurray! will benefit.

7. Reach the right audience

The different social networks you can think of know everything about you. That is why, unlike traditional advertising media, social networks allow you to reach your target market in a specific and measurable way. But for this, it is essential to segment your audiences very well. This way, you will have more profitable campaigns and increase your chances of reaching the right people.

8. Complement your digital presence

Your presence on social networks is just one of the axes of your online presence. This is because almost 68% of visits to your website come from Google searches. But both strategies, presence in search engines and on networks, complement each other. An organic positioning plan on Google, or an ad campaign on Google or Bing, would be incomplete without your presence on social networks. So integrate your SEO and SEM campaigns to always manage a harmonized image by your branding.

9. A channel for official communications

All official communication must indeed be handled from your website. However, unless your customers visit your site directly, it will be difficult for them to find out in time, especially if it is a last-minute eventuality. Use your social networks to communicate temporary closures, special hours, and even official positions regarding political events or controversies in which your company could be involved. Of course, be sure to expand the details on your website.

10. Communicate specifically with each audience

Each social network has its specific demographics. TikTok is more popular with young people, Instagram and Twitter work better with people who like to try new brands, LinkedIn excels in business advertising, and Facebook and YouTube work well with practically everyone. If you are clear about your target market and which social network(s) you can find it on, you will be able to reach it in a more natural way and with better results.

Best social networks for advertising

After talking about the benefits of improving your presence on social networks, let's talk about its costs. Are you thinking about launching a campaign for your company? Do you know the price of advertising on social networks and its average profitability?

Then you must take into account different metrics to evaluate its profitability and reach. Two of these key KPIs are the Cost per Click (CPC) and the Click Through Rate (CTR), which measures the rate of clicks per 100 impressions (appearances) that your ads have. Additionally, it is important to consider the conversion rate, which represents the percentage of users who complete the action for which the ad was created. In many cases, it may be the rate of users who ended up purchasing your product or service, or who ended up scheduling an informational appointment after clicking on your ads.

How to choose the best social network for your company?

Each social network has distinctive functionalities and characteristics that you can take advantage of for your company. However, the first thing you should do is know if your target market actively participates in the social network you want to venture into.

Also, identify the personality of your products or services and ask yourself: Are you a B2C or B2B company? Are your products more visual or high-end? What is your objective of advertising on social networks? Are you looking for visibility, to sell or to educate? After answering these questions, take a look at the main statistics of the social networks most used by companies currently and choose the one(s) that best match your objectives.

Facebook

With more than 3,049 million users, Facebook is by far the most-used social network in the world. It is the ideal network to generate communities and communicate closely with your clients. You can get immediate and, usually honest, feedback from your most loyal customer base. Above all, prioritize content that generates deeper conversations and interactions. The most popular content formats are practically all: text, image, and video. However, it is not as visual as its brother Instagram.

In advertising, one of its main characteristics is its detailed segmentation and granular audience generation. Due to its broad user profile, it is recommended for companies of any kind willing to publish continuously and have conversations with their audience.

Key Facebook Statistics

  • Facebook has 3,049 million active users per month as of January 2024 (DataReportal, 2024).
  • Active Facebook users per month are equivalent to 37% of the world population (Kepios, 2022).
  • The Facebook ad platform has a potential reach of 2.17 billion people (DataReportal, 2022).
  • The average monthly use of Facebook is 19.6 hours per month (AppAnnie, 2022)
  • Facebook reports having 10 million active advertisers. (Facebook, 2020)
  • Facebook Marketplace has one billion active users per month (Statista, 2021)
  • Users between 25 and 34 years old are the largest audience for the Facebook ads platform, representing 29%. The second audience includes users between 18 and 24 years old and represents 22.6% (Meta & Kepios, 2022)
  • 56.8% of Facebook users are men and 43.2% are women (Meta & Kepios, 2022).
  • The average age of Facebook users is 31 years (Meta, 2022).
  • In Mexico, there are 91.4 million Facebook users as of July 2022 (DataReportal, 2022).
  • Facebook has an engagement rate with its users of 0.13% (SocialInsider.io, 2022)
  • Facebook ads had the best ROI for 21% of businesses in 2021; the best-evaluated social network (Hubspot, 2022).
  • 79% of companies that advertise online do so on Facebook (Hubspot, 2022)
  • 25% of marketers plan to invest more in ads on Facebook than on any other social network during 2022 (Hubspot, 2022)
  • As of July 2022, the average cost-per-click (CPC) on Facebook is USD 1.68 (Wordstream, 2022)
  • The average CTR, or click-through rate, of Facebook ads is 0.89% as of May 2022 (Wordstream, 2022).
  • The industry with the highest CPC is Finance and Insurance (USD 3.89) and the lowest is the food and beverage industry (USD 0.42) (Wordstream, 2022).
  • The conversion rate of Facebook ads is 9.21% (Wordstream, 2022)
  • The average organic reach of a post on Facebook in 2021 was 5.2%, down from 7.7% in 2018 (Hootsuite, 2022).

Instagram

Instagram has 2 billion users. It is the ideal network to promote yourself visually and, therefore, high-quality photographs and well-edited videos are a must. Unlike Facebook, the type of content is more concise and has a greater impact. For these reasons, the competition to capture users' attention is much higher. Your advertising campaigns are created from the Facebook ecosystem, so it allows for equally detailed targeting.
This network is the best option if you sell products and services focused on fashion, lifestyle, and experiences. Consider Instagram if your target market is between 25-34 years old and without a specific gender preference.

How many users does Instagram have?

Instagram has 2 billion monthly active users as of January 2024 (DataReportal, 2024).

Key Instagram Statistics

  • Instagram ads can reach 23.4% of the world's population (Meta, 2022)
  • The Instagram advertising platform has a potential reach of 1.38 billion users through the Feed (Meta & Kepios, 2022).
  • The Instagram advertising platform has a potential reach of 1,003 million users through Instagram Stories (Meta & Kepios, 2022).
  • 51.9% of users on Instagram are men and 48.1% are women (Meta, 2022).
  • The age group with the highest participation on Instagram is 25-34 years old and represents 31.6% of users. The next group is 18 to 24 years old and represents 8.9% (Meta, 2022)
  • The average monthly use of Instagram is 11.8 hours per month (Data.ai, 2022)
  • In Mexico, there are 39.3 million Instagram users as of July 2022 (DataReportal, 2022).
  • Instagram ads had the best ROI for 18% of businesses in 2021; the second-best evaluated social network (Hubspot, 2022).
  • 54% of marketers plan to increase their investment in Instagram Ads during 2022 (Hubspot, 2022).
  • 63% of companies that advertise online do so on Instagram (Hubspot, 2022)
  • 33% of the most viewed Stories come from companies (Instagram, 2022)
  • 90% of users on Instagram follow a brand (Instagram, 2019)
  • Instagram is the most popular social network to follow brands (MarketingCharts, 2020)
  • 46% of B2B content marketers used Instagram as part of their organic strategy in 2020 (ContentMarketingInstitute, 2020).
  •  The CPC for ads on Instagram is $1.83 US for Instagram Stories and $3.35 US in the Feed (Brafton.com & SmartInsights, 2022).
  • The average CTR on Instagram Stories ads ranges between 0.22% and 0.88%, while in the Feed the CTR ranges from 0.33% to 0.54% (Brafton.com & SmartInsights, 2022).
  • The average conversion rate for ads on Instagram is 1.08% (Renolon, 2022).
  • Instagram has an engagement rate of 0.83% (SocialInsider.io, 2022)

Youtube

YouTube is the second social network with the most users, accounting for 2,491 million. And it is not at all strange considering that video has been the fastest-growing format on social networks in recent years. Needless to say, good video recording equipment is essential to generate content that achieves good reach. Although the opening rate of their ads is low, the high volume of views more than makes up for it. In addition to advertising, you can use this network to share educational content with current or potential customers. Consider implementing YouTube if your target market is between 25 and 34 years old regardless of gender.

Key YouTube Statistics

  • YouTube has 2,491 million monthly active users in the world as of January 2024 (DataReportal, 2024)
  • YouTube ads can reach 32.4% of the world's population by February 2022 (Google & Kepios, 2022)
  • YouTube ads have a potential reach of 2.56 billion users (Google & Kepios, 2022).
  • 53.9% of users over 18 years of age on YouTube are men and 46.1% are women (Google, 2022).
  • The predominant age group on YouTube is 25-34 years old and represents 20.2% of users. The next group is 35 to 44 years old and represents 16.5% (Meta, 2022)
  • In Mexico, there are 80.6 million YouTube users as of July 2022 (DataReportal, 2022).
  • Average monthly YouTube usage is 23.2 hours per month as of July 2022 (Data.ai, 2022)
  • Ads on YouTube had the best ROI for 11% of businesses in 2021 (Hubspot, 2022).
  • 49% of marketers plan to increase their investment in YouTube ads during 2022 (Hubspot, 2022).
  • 63% of companies that advertise online do so on YouTube (Hubspot, 2022)
  • The average cost per view (CPV) for ads on YouTube is USD 0.026 (StoreGrowers.com, 2022).
  • The average cost per click (CPC) for ads on YouTube is USD 0.49 (StoreGrowers.com, 2021).
  • The average CTR of ads on YouTube is 0.514% (Bigcommerce.com, 2022)
  • The average conversion rate for ads on YouTube is 1.4% (Renolon, 2022).
  • Influencers with more than 1 million followers on YouTube have an engagement rate of 0.37%; the highest rate is for accounts with less than 15,000 followers which is 1.63% (Statista, 2020).

Linkedin

With almost 1 billion users, LinkedIn is one of the most popular social networks. Let's say it is the serious "adult" of all social networks, but for the same reason, the leads you can obtain are of higher quality, especially for B2B companies. It is by far the number one network to communicate, promote yourself, and position yourself in the eyes of other companies. This is evident when noting that 80% of the users of this network are decision-makers. Consider LinkedIn if your company is a B2B or if you provide professional consulting services and are willing to share high-value content with your audience.

How many users does LinkedIn have?

LinkedIn has 1 billion active users as of January 2024 (DataReportal, 2024).

Key LinkedIn Statistics

  • LinkedIn ads can reach 11.5% of the world's population by July 2023 (Linkedin& Kepios, 2023)
  • Linkedin ads can reach 17.8% of Internet users in the world (Linkedin & Kepios, 2023).
  • 56.8% of LinkedIn users are men and 43.2% are women (Linkedin, 2022).
  • In Mexico, there are 18.0 million Twitter users as of July 2022 (DataReportal, 2022).
  • The predominant age group on Linkedin is 25-34 years old and represents 59.1% of users. The next group is 35 to 54 years old and represents 18.6% (Linkedin, 2022).
  • 49 million people use LinkedIn every week to look for a job (Linkedin, 2022).
  • There are 58 million companies on Linkedin (Linkedin, 2022).
  • 47% of companies that advertise online do so on Linkedin (Hubspot, 2022).
  • 43% of marketers plan to increase their investment in ads on Linkedin during 2022 (Hubspot, 2022).
  • 4 out of 5 people on Linkedin are decision-makers (Hootsuite, 2022).
  • 40% of B2B marketers rated LinkedIn as the most effective social network for attracting high-quality leads (Linkedin, 2021)
  • 75% of B2B content marketers use Linkedin Ads (ContentMarketingInstitute, 2021)
  • The average CTR of ads on Linkedin is 0.52% (Brafton.com & AdStage, 2022)
  • The average conversion rate of ads on LinkedIn is 2.35% (Renolon, 2022).
  • On average the cost per click (CPC) on LinkedIn ads is USD 5.26, USD 6.59 per 1000 impressions, and USD 0.80 per send for sponsored InMail campaigns (WebFX.com, 2022).
  • The average engagement rate on Linkedin is 1.22% (Brafton.com, 2022).

TikTok

With 1.562 million users, TikTok is by far the fastest-growing network in the last 3 years. The high virality of its videos and its discovery algorithm came to break the patterns of the dominant networks. And little by little it has stopped being the platform to spread meaningless dances and challenges; More and more companies are beginning to generate their content campaigns. However, to highlight your videos, a high creative capacity and originality will be necessary. It is the right social network if your company can afford more relaxed, casual, and concise communication. Consider TikTok if you want to reach a market between 18 and 34 years old regardless of their gender.

Key TikTok Statistics

  • As of January 2024, TikTok has 1,562 million monthly active users (DataReportal, 2024).
  • TikTok ads reach 18.3% of the world's population as of July 2022 (ByteDance & Kepios, 2022).
  • As of July 2022, TikTok users use the app on average 23.6 hours per month (Data.ai, 2022).
  • As of April 2022, 56% of TikTok users worldwide are women and 44% are men. (ByteDance, 2022)
  • The predominant age group on TikTok is 18-24 years old and represents 43.3% of users. The next group is 25 to 34 years old and represents 32.2% (ByteDance, 2022).
  • In Mexico, there are 50.5 million TikTok users as of July 2022 (DataReportal, 2022).
  • Ads on TikTok had the best ROI for 12% of businesses in 2021 (Hubspot State of Inbound Marketing, 2022).
  • 65% of companies that advertise on the Internet do so with ads on TikTok (Hubspot, 2022).
  • 24% of marketers plan to use TikTok for the first time, in 2022 (Hubspot, 2022).
  • 58% of B2B marketers plan to increase their investment in TikTok in 2022; 49% of B2C brand marketers plan to do the same (Hubspot, 2022).
  • The average conversion rate for ads on TikTok is 3.4% (Renolon, 2022).
  • The average engagement rate on TikTok is 5.96%; the highest of all social networks (SocialInsider.io, 2022).
  • The average cost per click (CPC) for TikTok Ads is USD 1.0 (BusinessOfApps, 2022).
  • The average CTR of TikTok Ads is 6% for In Feed, 8.5% for Take-over, and 16% for Top-view (Improvado.io, 2021).

X (Twitter)

X, previously Twitter, has a recognizably more modest number of clients than other interpersonal organizations. Yet, that doesn't mean its extension quits being amazing. It's the organization individuals go to for the most recent, constant news. It is great for joining patterns and in any event, producing and virtualizing them rapidly through its well-known hashtags. It has additionally been the best stage to advance new organizations and ideas. Moreover, their promoting stage is presumably the most amiable and generally down-to-earth among every one of the large online entertainment stages.


This network is for your company if you can communicate quickly, concisely, and casually with your customers. Consider X if you want to reach mainly users between 25 and 34 years old and mostly male.

How many users does X (Twitter) have?

X (formerly Twitter) has 619 million active users as of January 2024 (DataReportal, 2024).

Key X Stats
  • Twitter ads can reach 8.3% of the world's population by October 2023 (X & Kepios, 2023)
  • Twitter ads have a potential reach of 666.2 million users (X & Kepios, 2023).
  • 61.2% of users over 18 years of age in X are men and 38.8% are women (X, 2023).
  • In Mexico, there are 18.0 million X users as of January 2024 (DataReportal, 2024).
  • The predominant age group on Twitter is 25-34 years old and represents 38.5% of users. The next group is 35 to 49 years old and represents 20.7% (Statista, 2021)
  • The average monthly use of X is 4 hours 52 minutes per month as of October 2023 (DataReportal, 2023)
  • 13% of marketers consider Twitter to be the social network that has the best ROI (Hubspot, 2022).
  • 16% of companies plan to invest more in ads on Twitter than on any other social network during 2022 (Hubspot, 2022)
  • 57% of companies that advertise online use Twitter ads (Hubspot, 2022).
  • The average cost per click (CPC) for ads on Twitter is USD 0.58 (Brafton.com &AdStage, 2022).
  • The average CTR of ads on Twitter is 0.86% (Brafton.com & AdStage, 2022)
  • The average conversion rate for ads on Twitter is 0.77% (Renolon, 2022).
  • The average engagement rate on Twitter is 0.05% (SocialInsider.io, 2022).

Final thoughts

Virtual entertainment is an incredible method for making associations, constructing connections, clearly marketing your items, and advancing your image. However, as an entrepreneur or content maker, you have restricted time and financial plans to put resources into promoting. That is where picking the right informal organizations for your business becomes an integral factor. Simply recall: you needn't bother with being on each virtual entertainment channel, you simply have to find the ones that turn out best for you.

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